A strategic management tool for analyzing innovation pipelines and monitoring progress as projects move through the pipeline. It applies design thinking and lean startup methodologies to structure and de-risk projects in different stages of the innovation process.
We noticed teams sometimes find it difficult to follow the lean startup method. In particular to
The goal of the canvas is to prevent your innovation project from landing up on the graveyard and instead reach the scaling phase.
Before you start you will need to
Furthermore, you will need some office supplies, including
Download and print the canvas, hang it on a wall and place each project in the corresponding squadrant.
Ideas are added to the backlog. The discovery phase starts once an idea is picked up from the backlog. Ideas move from left to right on the board. A lack of validated learning or technical feasability during a round in the game and projects are parked in the land of the living dead or scifi. If it continues for another round they move to the graveyard.
|Backlog||Store and prioritize ideas.|
|Discovery||Explore the context, empathize with your users, build a first vision for your challenge.||A prioritized list of potential opportunities, threats, solutions, customer segments, business models and riskiest assumptions to test.|
|Problem-Fit||Identify and validate the customer's problem.||Customers that have this problem and would like it solved.|
|Solution-Fit||Create a number of possible solutions and validate both the offer and value.||Customers that want the solution and are willing to buy it.|
|Market-Fit||Identify the best market or segment to launch.||A minimum viable product (MVP) and customers that repeatedly use this solution and recommend it to others.|
|Scaling||Fully launch the solution.||You won!|
|Scifi||Solution is not technically feasible.||Invest in R&D or move to the Graveyard.|
|Land of the Living Dead||Show validated learning.||Demonstrate validated learning or move to the Graveyard.|
The game board in A4 in PDF.
If you like the canvas, please share!
Developing innovation capabilities
Creating new business models
Realizing growth and agility
Managing organizational change
Agile and lean product management
Coaching, mentoring and workshops